Finding the Right Approach for Your Business

photo-1425421669292-0c3da3b8f529

 The value of a bespoke suit

Tailoring is one of those unique areas of life that allows people to make quick judgments about you. Right or wrong they will do it. There seem to be three boxes of tailoring that suits fit into:

Your high street suit. The wonderful work horse.Machine washable, this trusty companion has bore the brunt of those Friday drinks, cigarette burns and Donut Jam. It was affordable, if perhaps generic, but it did the job…until one day, after one too many presses, the cheap material splits, leaving you exposed and embarrassed at the bus stop.

unnamed

Tailored off the peg. Now that you’ve moved on from the glory of the high street suit, you’re looking for something that’s a little more you. Having a suit tailored off the peg gives you a wider array of materials and patterns to choose from, so it not only shows a little more of your personality, it gets tucked in and let out to fit your unique curves, too. You’re feeling pretty confident in your new suit, but there’s always that one guy at work who shows up to the weekly staff meetings in a bespoke suit. But although you love your suit, over time a few buttons go missing, your points begin to lose their sharpness. All the while, fashion is changing and your own personal preferences and needs are changing, too. You find yourself eyeing Mr Staff Meeting with envy… and so with teary eyes to the local charity shop you go.

The bespoke suit. You venture toSavile Row, where a master tailor explains how he and his team of craftsmen will hand build your suit from scratch. Not only can you choose from any material ever made – even 16th century Tibetan tapestry if your heart so desires! – but it can be in any style too. Say hello to Saturday Night Fever flares! Just how unique can your suit get? Hidden James Bond pockets for your gadgets? Done. What about diamond studded buttons? Too easy.

photo-1444362408440-274ecb6fc730 So do you end up with a Tibetan, Saturday Night Fever, secret agent, oligarch suit? Of course not. Those boys on Saville Row are masters and they make sure your final product is a slick, subtle, elegant, and truly one of a kind masterpiece. No need to worry if you pack on some more bulk: thanks to the master tailor anticipating your needs, there is loads of material to let out. Starting to look a little shabby? Nothing some new hemming can’t fix! Feeling a little outdated next to those young whippersnappers? Don’t worry some new buttons and a trendy waistcoat have you back in the game! Yes, your bespoke suit will cost you a bit of time and money, but it is an outward extension of you and what you’re all about. Your suit is every bit as unique as you are, and most of all, it makes you happy every time you wear it.

So that was nice, wasn’t it? But what on earth does any of this have to do with the world of digital?

unnamed

We look at websites the same way a tailor approaches a suit. These days you can use a website builder to create your site. They’re nice, but… a bit like that high street suit. Generic and unaccomodating of the needs of your business. Spend a bit more and you’ll find agencies that will sell you a site on a budget; they’ll start with a WordPress template, then nip and tuck so it fits a bit more nicely. But as your business expands and grows, these agencies will charge you more money to apply a bandaid to your site, hoping they can make some small tweaks to keep you happy.

That is not our approach. We believe in building you a custom site from the ground up, just like the masters of Saville Row, taking into account all of your current needs – and your future needs, too – to create a site that is perfectly, uniquely tailored to your business. But most of all, we want your site to make you happy every time you look at it. Wouldn’t it be nice if your digital space put a smile on your face?

unnamed

COMMUNITY BUILDING

WHAT DOES THIS MEAN?

Throw your brick through a window, not into the wind. CHC Digital can place your target market directly in front of you. We study what your potential and current clients are interested in. This research is used to target & build your digital community. We do not buy followers. Your followers will be real, active and engaging and don’t actually throw a brick through a window. It is a metaphor.

WHAT CAN IT DO FOR YOUR BUSINESS?

What can’t it do? A healthy digital following adds credibility to your brand whilst, allowing the opportunity to tap into active & passive clients. However, a healthy digital community will not engage and prosper without the correct content. CHC Digital also supply content. HOW CONVENIENT! Everyone wins!

IS IT RIGHT FOR YOU?

– Do you need to increase your following?
– Do you want to break new markets?

RECOMMENDED WITH THE FOLLOWING (MAKE THE MOST OF YOUR DIGITAL PRESENCE):

– Content Marketing
– Blogs
– Social Media Management
– Digital Campaigns/Strategy

BLOG

WHAT DOES THIS MEAN?

Dictionary.com defines a “Blog” as, “a website containing a writer’s or group of writer’s own experiences, observations, opinions, etc., and often having images and links to other websites”. A blog is a great way to make the CHC team feel creative and create wonderfully entertaining blogs and content to add to your absolutely awesomely built CHC website.

WHAT CAN IT DO FOR YOUR BUSINESS?

Blogs can drive traffic to your website. They can turn you into a resource and a thought leader. Blogging should make you relevant and interesting. Even if you are not either of those things. We can make you appear that way. Unfortunately, we can only assist making you digitally interesting . You are on your own in the real world. Have you thought of speed dating? It’s a good way of meeting people.

HOW DO WE DO THIS?

With personality. Our team can create custom made blogs that will highlight your brand’s ethos, message and tone of voice. We thrive on the opportunity to create engaging copy for a variety of different audiences. We welcome the opportunity to create content for even the most niche of industries.

IS IT RIGHT FOR YOU?

– Do you want to be a thought leader? – Do you want to position your brand as a valuable resource? – Do you require more content for your website?

RECOMMENDED WITH THE FOLLOWING (MAKE THE MOST OF YOUR DIGITAL PRESENCE):

– Content Marketing
– Website Development

DIGITAL CAMPAIGNS / STRATEGY

WHAT DOES THIS MEAN?

We understand that not every business requires or can afford Digital Marketing. However, perhaps there is a specific event / sale / new product launch coming up that needs that extra lift. We can create, implement and execute a digital campaign that is in line with your business plan.

HOW DO WE DO THIS?

With experience. The CHC digital team has several years experience implementing strategies in a variety of different industries, from international brand names to small boutiques. We are natural strategists and we get excited by drawing up plans and campaigns to get the most out of your business. Is it sad that this excites us? Probably.

IS IT RIGHT FOR YOU?

– Are you lacking a communication strategy?
– Do you have a particular event or product you need to promote?

RECOMMENDED WITH THE FOLLOWING (MAKE THE MOST OF YOUR DIGITAL PRESENCE):

– Content Marketing
– Email Campaigns
– Community Building
– Artwork & Design

SOCIAL MEDIA MANAGEMENT

WHAT DOES THIS MEAN?

Social media management is the management of outbound and incoming interactions across a variety of social platforms. This scales from a positive tweet about your wonderful salad to a negative comment on Facebook about your undercooked steak. We encourage positive comments and manage the negative.

WHAT CAN IT DO FOR YOUR BUSINESS?

Social media platforms allow people to form connections with your brand, bringing life and personality into your business. Social media supplies an opportunity to interact with your customers, promote your brand and drive traffic to your website, which ultimately will improve your SEO. It also offers the opportunity to postscroll pictures of your smiling staff and all of your awards.

HOW DO WE DO THIS?

With obsession. Our Social team tweet before they talk, snapchat before they speak and #regram before they respond. Several years experience of living and breathing in the digital landscape means our team knows what needs to be said, how to say it and to whom.

IS IT RIGHT FOR YOU?

– Do you need to engage your audience?
– Do you need to respond to customer opinions?
– Do you need to drive traffic to your website?
– Do you need to create greater brand awareness?

RECOMMENDED WITH THE FOLLOWING (MAKE THE MOST OF YOUR DIGITAL PRESENCE):

– Advanced SEO
– Blogs
– Community Building
– Content Marketing
– Digital Campaigns / Strategy

CONTENT MARKETING

WHAT DOES THIS MEAN?

If distribution is King, content is the Queen that wears the trousers. And the secret to the King’s success. We know what content will excite and engage your target market. I am afraid to say that it requires slightly more effort than a picture of a cat. Unfortunately.

WHAT CAN IT DO FOR YOUR BUSINESS?

Content marketing is crucial to your brand message. It is a superb way to gain awareness and become a thought leaders. Content marketing will engage your current customers and recruit the new.

HOW DO WE DO THIS?

With passion. CHC Digital are full of storytellers. We thrive on the opportunity to tell your brand’s tale in an appealing, entertaining and relevant manner.

IS IT RIGHT FOR YOU?

– Do you need to engage your audience?
– Do you need to generate fresh content?

RECOMMENDED WITH THE FOLLOWING (MAKE THE MOST OF YOUR DIGITAL PRESENCE):

– Blog Writing
– Artwork & Design
– Email Campaigns
– Social Media Management
– Community Building
– Digital Campaigns / Strategy

EMAIL CAMPAIGNS

WHAT DOES THIS MEAN?

Receiving spam emails about products you do not want are really annoying. It is our job to make these emails not annoying and make you think you want the product. We can re-engage with sleepy subscribers and and improve interaction with your already active audience.

WHAT CAN IT DO FOR YOUR BUSINESS?

You can sell your product/service directly to your target market. They are already interested, you just need to supply the content to secure the sale and how many trees get cut down every year? Loads! By going digital, you will cut paper costs.

HOW DO WE DO THIS?

With imagination. We have a team of aspiring (struggling) writers and poets who are lords of the language. From heavenly headlines to captivating content. Our wordsmiths can tell your tale in an entertaining and engaging fashion, while maintaining your brand message.

IS IT RIGHT FOR YOU?

– Do want to reach out to your target audience?

RECOMMENDED WITH THE FOLLOWING (MAKE THE MOST OF YOUR DIGITAL PRESENCE):

– Content Marketing
– Blog Writing
– Artwork & Design
– Digital Campaigns / Strategy

MOBILE APPLICATIONS

WHAT DOES THIS MEAN?

From web applications to native Android or iOS apps, we can create bespoke applications to deploy on any mobile device. Whether you are looking to calculate or titillate, entertain or provide essential services, we can build applications to be as simple or as complex as is required. We can create APPsolutely anything you want!

WHAT CAN IT DO FOR YOUR BUSINESS?

Mobile accessibility is an increasing expectation of most web users, and an absolute requirement for many services to remain competitive in a growing market. With native applications, the doors of possibility fly wide open, bringing you closer to your user and establishing your service as an indispensable part of their lives. To build a close relationship with your customers and create the most value possible, this is the way to go. How do you like those APP(le)s?

HOW DO WE DO THIS?

With a great deal of understanding. Calling upon our UX and UI experience, we work closely with you to discover the gold within your offering. Through detailed planning, design and development across the major mobile platforms, we promise to put you into the pockets of your customers wherever they are. Have we wet your APPetite yet?

IS THIS RIGHT FOR YOU?

– Do you have a great idea?
– Do you need it to be deployed on mobile devices?
– Do you want to build close relationships with your users?

RECOMMENDED WITH THE FOLLOWING:

– Maintenance & Management

MAINTENANCE AND MANAGEMENT

WHAT DOES THIS MEAN?

Once we have carefully brought your dream into being, there may be ongoing developments you wish to make to perfect it’s performance. Rather than starting again to further improve your site, we will stick around for as long as you would like to make sure your site is running as smoothly as possible, keeping it safe, competitive and at peak performance.

WHAT CAN IT DO FOR YOUR BUSINESS?

It give you the peace of mind to completely relax about your website, we will be available to take care of any needs you may have, big or small. We promise that your site will be performing at 100%.

HOW DO WE DO THIS?

With dedication. We are proud of the work we create, design, build and deliver, and feel an attachment to them. We want to see our sites grow and flourish on the web, so we nurture them throughout their journey and will not leave you in need when times get hard.

IS THIS RIGHT FOR YOU?

– Do you feel you are not getting value from other agencies?
– Do you want to know that your website is running at 100%?
– Do you want to have someone care as much about your online presence as you do?

HOSTING

WHAT DOES THIS MEAN?

Hosting is like your business “cloud” where all of your website’s files are stored. There are many options regarding hosting, whether it is dedicated storage or shared with other websites. Both can be perfect solutions, depending on the needs of your business and your website.

WHAT CAN IT DO FOR YOUR BUSINESS?

Depending on the needs of your website, the type of hosting you use can both save you money and ensure a more robust and reliable service to your visitors. Any down-time could mean that you are losing business and damaging your reputation, but paying for excess capability could mean your costs are higher than necessary.

HOW DO WE DO THIS?

With care. Migrating to a new server is a little like moving house, you need to take your time packing up, making sure everything is properly labeled and transported safely so it can all get back to work straight out of the box. Setting you up for the first time is even better as we can guarantee a well ordered website from the get-go.

IS THIS RIGHT FOR YOU?

– Is your site painfully slow?
– Are you spending too much on hosting?
– Does your site only work “some of the time”?

SPEED OPTIMISATION

WHAT DOES THIS MEAN?

Online users will begin to lose interest after 2 seconds of page loading. Sometimes you build something really great, but in focussing on how a site looks or functions the speed of the site can sometimes be neglected. With ever increasing volumes of traffic and access from mobile devices, it is imperative to ensure your site loads quickly, even if they are in the dark age of GRPS. Let’s make your website running as fast as Usain Bolt.

WHAT CAN IT DO FOR YOUR BUSINESS?

Ensures that visitors are getting the best possible experience and impression of your brand by avoiding frustration. The slower your site is, the longer it will take for your potential customer to find out about your product or service and the longer it will take them before they get in touch or make a sale.

HOW DO WE DO THIS?

With delicacy. We are very aware that you will have spent a great deal of time building your digital presence, so we tread lightly, carefully investigating what we can optimise. Typically we will look at server-side solutions, optimising the code running your site.

IS THIS RIGHT FOR YOU?

– Does the speed of your site agitate users?
– Do you feel like your site could be quicker?

ADVANCED SEO

WHAT DOES THIS MEAN?

Every site we build will be optimised to rank highly in search engine results. However, the evolving nature of search engines means you may not keep reaching the top spot as your competitors adjust their search terms. Advanced SEO is an ongoing service that ensures the continued development of your own search terms to keep you in the best possible position. The best place to hide a dead body, is page 2 of Google search results.

WHAT CAN IT DO FOR YOUR BUSINESS?

Maximise your presence on search listings such as Google, Ask Jeeves and Yahoo. This in turn will increase your exposure in organic searches, increasing the chance of capturing new customers and increasing your brand awareness.

HOW DO WE DO THIS?

With foresight. We combine targeted keywords generated through our own algorithm, original industry leading content and strategic link building. This trio of techniques delivers continued and successful results for our clients search performance.

IS THIS RIGHT FOR YOU?

– Are you in a competitive industry?
– Is local business important to you?
– Do you want your business to be found under a certain search term?

CUSTOM MADE SYSTEM

WHAT DOES THIS MEAN?

Sometimes, we need to step out of the constraints of “what everyone else is doing”. If you have a great idea, why be limited by what you may have seen before? From the very small to the very large we can build systems that capture and perfect your vision, no matter how far you are thinking outside the box. There is no such thing as a stupid idea. Except Green Fanta. That was never going work.

WHAT CAN IT DO FOR YOUR BUSINESS?

If you see value in innovating the way you do business, then we can help you realise that dream, focussing in-depth on the tasks your business undertakes. The potential is endless. We love to hear from those innovation leaders that inspire us to create the impossible.

HOW DO WE DO THIS?

With hard work. Developing things that have never been done takes dedication. It takes careful planning and testing. Most of all it takes a moment of inspiration to find a solution. Our team loves these projects: we see them as a puzzle to be solved, and rest little until they’re complete.

IS THIS RIGHT FOR YOU?

– Do you have a great idea?
– Do you want to do something rarely/never seen before?
– Do you want to add value to your company?

RECOMMENDED WITH THE FOLLOWING:

– Advanced SEO
– Maintenance & Management

ECOMMERCE

WHAT DOES THIS MEAN?

If you sell a product or a service we can bring your business online, opening sales channels across the globe. Our eCommerce solutions vary from the simple to the comprehensive. Shoppers are increasingly turning their back on the high street and shopping online. Fish where the fish are!

WHAT CAN IT DO FOR YOUR BUSINESS?

Convert your online following into customers, reach new markets around the world and communicate the details about your product or service. Give Mrs. Hayashi in Japan an opportunity to buy your product!

HOW DO WE DO THIS?

With insight. To deliver a successful eCommerce platform you have to have an in-depth understanding of a customers journey through your site. We design the user interface in a manner that drives the visitors to the product they are looking for as quickly as possible. Once presented with the product, the experience can be enhanced by incorporating product videos, sizing guides, informative descriptions and alternative views and reviews. Conveying this in a simple easy to use design will ensure that you are converting visitors into sales.

IS THIS RIGHT FOR YOU?

– Do you want to sell products or services on your site?

– Do you want to control the content on your site?

– Do you want to manage your own products and stock online?

RECOMMENDED WITH THE FOLLOWING:

– Advanced SEO
– Maintenance & Management

ADVANCED CMS

WHAT DOES THIS MEAN?

Sometimes WordPress just doesn’t cut it. If you are looking to do something really special with your site, we can develop a complex back-end on a stable platform, Joomla. If you’re looking for a digital publishing solution that is scalable enough to support millions of visitors a day, you need look no further.

WHAT CAN IT DO FOR YOUR BUSINESS?

An advanced CMS can bring your digital presence into the future and keep it there, minimising the need for major redevelopments. We are so confident in the robustness of our development we guarantee the only updates you could ever want will be aesthetic. With this package the opportunities are endless. We can continue to work with you to grow your digital platform and integrate new functions to make your business perform at the top level, rewarding you and your customers. Your customers are nice. They give you money. Treat them.

HOW DO WE DO THIS?

With expertise. While many developers shy away from the complexity Joomla, we love it! A talented team and years of experience under our belts give us the ability to take any idea and make it a reality. It’s a brave new world and we want to be at the forefront of it. Is it sad that we love Joomla? Most likely.

IS THIS RIGHT FOR YOU?

– Do you want to upload content to your site?

RECOMMENDED WITH THE FOLLOWING:

– Advanced SEO
– Maintenance & Management

CMS BROCHURE WEBSITE

WHAT DOES THIS MEAN?

If you want a simple user friendly content management system for your website, this is the solution for you. We combine the best of font end design and intelligent development to deliver a well rounded solution that not only looks great, but gives you control and remains solid as a rock under pressure. If an atomic bomb is dropped, at least your website will be fine. No one will be able to look at it though but you can’t win them all.

WHAT CAN IT DO FOR YOUR BUSINESS?

The CMS gives empowerment, letting you change the content of your website regularly, test and perfect your calls to action, whilst maintaining a strong design. We will blend the most talented design with an elegant stable system that is easy to understand and utilise.

HOW DO WE DO THIS?

With experience. Melding two different skill sets can often result in a ugly outcome, and we have witnessed some dogs. Each project moves forward with design and development in unison, and we now have hundreds of perfected sites behind us.

IS THIS RIGHT FOR YOU?

– Do you want to upload content to your site?

RECOMMENDED WITH THE FOLLOWING:

– Advanced SEO
– Maintenance & Management

BROCHURE WEBSITE

WHAT DOES THIS MEAN?

A brochure site does not rely on a back end system, allowing for our imagination to run wild. It is hand-coded bespoke to your wishes. Aesthetically lead to deliver your brand message in a unique and individual manner, tailored to your message and ideals. You will love the website almost as much as we do. Almost.

WHAT CAN IT DO FOR YOUR BUSINESS?

Your website is the first port of call for attracting new customers. It represents you and your business, should inspire confidence, and grip the visitor in an immersive experience that surround them with the story you wish to tell. Believe in your business and give it the shiny digital shop window that it deserves!

HOW DO WE DO THIS?

With joy! This type of site is a creative’s dream. We squeeze our developers to push the envelope on what is possible, innovate new ways of telling brand stories, engaging with people and creating something truly special.

IS THIS RIGHT FOR YOU?

– Do you want a site that you rarely have to update?
– Do you want a design lead site?
– Do you want to deliver your story in a creative, interesting and easy to understand manner?

RECOMMENDED WITH THE FOLLOWING:

– Advanced SEO
– Maintenance & Management