BRIEF

Science In Sport specialise in developing world class sport supplements. Their goal was to utilise search results to tap into a fitness audience that were looking to improve their performance and recovery. They had four key areas to promote – understanding carbohydrates, protein, hydration and nutrients.

SOLUTION

We performed a long-tail search audit against SiS’s competitors and pin pointed the terms that were being used to search the key areas. Using these terms, we developed a narrative for each area which SiS wished to promote. These narratives were then turned into an interactive animated infographic, with the aim of leading the visitor through a ‘journey of discovery’ in an interesting but light hearted manner.

RESULTS

The result was a highly sharable piece of content that the fitness community shared across the Internet. The combination of link building, social sharing and interaction had a dramatic effect on search rankings. The client was so pleased with  success of the campaign, that they came back to us to create a ‘Tour De France special’ as a one-off campaign to capture cycling enthusiasts.

These campaigns generated an online readership of over 150,000 visitors, sending around 50,000 to revenue generating landing pages. These landing pages saw more than 9,000 conversions.