We are so pleased to announce our new partnership with Kentico enterprise solutions. With GDPR fast-approaching and data-driven marketing becoming increasingly important, we wanted to find a reliable content management system that could support our clients needs in the long term. When we found Kentico, we knew we didn’t have to look any further!
STABLE AND SCALABLE
We hear over and over again from clients that their website has become “outdated,” both in aesthetics and functionality – and they’re not wrong to worry. Online browsers have less tolerance for outdated websites than ever before. The problem is that the online world changes so quickly which means your website will age at a rapid rate unless you keep on top of it. But of course, this can be extremely expensive.
We chose Kentico because it is a stable scalable solution. It provides our clients with the benefits of out-of-the-box functionality – including an easy to use backend – with the ability to customise and grow their websites. In other words, this solution means that your company won’t outgrow the capabilities of your platform.
When it comes to digital marketing, there is so much that you can do using your website alone, so we sought to find a partner who could provide our clients with an easy-to-use platform which would incorporate smart and intuitive marketing, resulting in an increased number of leads and conversions coming through your website.
The best way to do this is through personalised content curation. This means that you can present each visitor with content that best matches their interests and automate the marketing collateral they receive based on where they are in the customer life cycle.
With Kentico’s lead scoring system, you can easily target and curate content based on the customer’s engagement with your brand. For example, if a customer on a news site only browses the technology section, you can curate the homepage they view to only show them technology articles. And further than that, you can send them automated e-mails with content they are interested in. Each customer who visits your site will see the information most relevant to them making them more likely to engage with your company.
The GDPR frenzy has been on everyone’s mind in 2018, and as a website agency, we needed to ensure that we had a reliable solution. Our partnership with Kentico means that we can build an easy-to-use 100% GDPR compliant CMS. This means that all of your customer/client data lives in one place making it a simple click of a button to download or delete a single user’s data.
Websites and marketing programmes capture a huge amount of data, some of which you may not even be aware of, and this is where a Kentico CMS can bring a big advantage. When you’re juggling between your CMS, mailchimp and/or any other marketing platforms you’re using, it can be difficult to consolidate all your data in one place. But with Kentico, it all lives under one roof (in a manner of speaking) which means it is easier to access and amend. Further to that, it means that you can safely and securely market to your audience without worrying you are breaking any GDPR regulations.
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