The AA are a household name within the UK. Renowned for their driver support, they wanted to publicise other areas of their business including their boiler cover, European cover and remortgaging services.
Using the results from an in depth long tail search audit against the AA’s competition, we developed narratives that would capture market share from their competitors.
We created two eBooks: a boiler handbook and remortgaging handbook. We also created an interactive illustrated guide to understanding how your boiler/heating works within your household and we created a fully responsive hand illustrated microsite, taking you on a journey throughout 15 European countries.
We created unique interactive and highly sharable content within each of the specific business areas that the AA wished to target. The content was developed to ensure that it was easily shared across news sources, blogs, forums and social streams, all of which have a profound effect on ranking of long tail search terms.