Very simply, the answer is of course you can build a website yourself. I am a firm believer that anyone can do pretty much anything if they set their mind to it, so real question is: is it worth your time, what will be your challenges and will you see positive results?
One very important reason that our clients come to us to build their website is the amount of time it will take to build a website. If you plan to build it yourself, be prepared to spend a large amount of time on it! There is a reason it is expensive to hire a web designer/developer and that’s because you are paying for their time (as well as their skill and expertise). And if it is time consuming for a professional to build a website, then it is safe to say it will take a novice more time.
The next thing to consider is whether or not you have the expertise that is required for the site you’re building. Is it important, for example, that your visitors have a good user experience? Can you optimise your website for search engine results to the extent needed? Does your website need to be design-focused? Do you need help with branding your company? If your website is going to act as merely a shop window or be purely informational, you might decide that hiring a web designer is just not worth it. On the other hand, if providing your visitors with a good user experience is going to increase your sales it might be worth investing in someone else’s expertise.
There are great templates by providers such as WordPress, Wix and Squarespace out there, but sometimes your desired website doesn’t fit in to a template. If your website needs to perform tasks specific to your company or if you would like to utilise your website to minimise and automate administrative tasks, templates can become problematic. For a small start up, it is a great way to get up and running quickly but we would always recommend budgeting for an upgrade as your business grows.
Do you need your website to do something? Recent studies show that companies that automate lead management see a 10% or more bump in revenue in 6-9 months time (source: https://www.hubspot.com/marketing-statistics). If you’re looking to use your website as more than a shop window, to assist you with sales or administrative tasks for example, then it can be worth investing in your site’s intelligence. Time is money, after all, and the more you can utilise your website to cut down time spent on daily tasks, the better.
The fact is that websites have become an integral part our lives and are increasingly well built. Users are becoming less tolerant of functionally poor and outdated sites. It can feel almost impossible to spend the money on a site that will become outdated within a few years, which is why we always suggest investing in a scalable website. This means your website can be an evolutionary process, where it grows, expands and adapts. Start small, if your budget requires it, and continue to invest in it over time.