Epson wished to promote their EcoTank printer. They had performed testing that revealed that this printer would print 6,500 colour sheets before needing to be refilled. They wanted to rank in a Google search for all surrounding topics.
We created a piece of interactive content which demonstrated what it would look like if you lined up all 6,500 sheets end to end.
Our goal was to capture a large amount of long tail search terms, while also creating a unique piece of shareable content. Rather than creating a simple blog that included the relevant search terms, we wanted this piece to also act as portal for interesting information presented in a visually appealing way. The more back links, social shares and interaction a page receives, the more powerful the search ranking result will become.